Buying A Logo

Before You Buy A Logo (Continued)

  1. If you are thinking about having your logo printed, you might ask your designer to go with a two or three color logo. This will cut back on printing costs. Ask your logo designer about spot colors and Pantone colors. Pantone colors are the industry standard and are the key to precision, consistency and reproducibility.
  2. A tip about Freelancers: You may find the odd rare-gem on websites like Elance or Guru, but they are few and far between. Stick to established logo design companies that have solid reputations.
  3. Get all the files. Even if you don't have Adobe Illustrator or Photoshop, getting the AI file is extremely important. And if there is a PSD, try to get that too. If you have a falling out with the designer and you need to pass your logo on to someone else for changes, JPEGs and GIFFs will do you no good.
  4. Get it in writing. Make sure the designer knows what you expect from them, and there is a contract stating so.

Affordable Logo Designers

My Experience

It's almost always been my experience that spending more money won't always result in a better logo design. Just because somebody charges $300 per logo, doesn't mean they are any good. On the other hand, if you do decide to go with the cheapest designer you can find, you will probably be getting someone who is using clip art or copying other artist's images. A few months ago, I wrote an article on affordable logo design for another website. All things considered, I found 20 logo design companies that charged under $200 for a logo, had a solid reputation, and an impressive portfolio. I'm not going to go through all of them here, but I would like to share the four design companies that I will most likely use the next time I need a logo.

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